Stronger Economy

Closed 20 Jul 2020

Opened 29 Jun 2020


Southport has historically been a prosperous place with low unemployment and deprivation levels, however its economy is very reliant on tourism and retailing. Both of these business sectors face challenges and need investment to ensure that the town can compete for customers and visitors in the future. The effects of Covid-19 on the town are not fully known, but it is already clear that unemployment is rising and there is a need to support existing businesses and deliver new jobs in a wider range of business sectors. In doing so, it will be important to provide the digital capabilities for businesses to succeed.

What you’ve already told us…

  • We need to develop an economy which is less seasonal and which operates all year round
  • We should encourage a more diverse economy – different types of businesses operating in a broader range of sectors
  • We need to invest in the type of attractions and experiences which will bring people to the town
  • There are leisure assets, such as those at Ainsdale-on-Sea which could be better used to boost tourism and spending
  • We need to support businesses in a range of sectors to improve the choice of jobs and careers on offer
  • Digital infrastructure is important in attracting and retaining businesses
  • Young people don’t currently stay in the town as there aren’t the opportunities
  • Tourism and leisure are not seen as “aspirational” careers
  • We need to retain talented and skilled people
  • Key employers experience some difficulties in recruiting
  • Commuter links to Liverpool are good, but the train link to Manchester is poor
  • The quality of life that you can have in Southport could be an attraction to businesses and employees 

Big Ideas for Change

The masterplan proposes a series of projects which will help to build a local economy which is more resilient, diverse and which operates year round.

Our Big Ideas are described below:

1. Complete Southport Business Park including:

  • A)Business Park “hub” – offering opportunities for start-up and small businesses to form and grow in a supportive co-working environment
  • B) Provision of serviced plots for growing businesses
  • C) Consider opportunities for green energy generation
  • D) Entrance / Gateway enhancements and investment in the landscaping and footpaths
  • E) “Park and Change” facilities (e.g. secure car parking, electric vehicle charging points and cycle storage facilities)

 2. Major investment in The Southport Theatre and Convention Centre – critical to attracting more business conferences, entertainment events and the associated visitors and spend

3. Invest in an all-weather visitor attraction – critical to addressing the seasonal nature of the visitor market and ensuring that Southport competes effectively with other visitor destinations.

4. Develop a Creative and Digital Hub in the town centre – dedicated space for creative and digital businesses to support the growth of these important sectors.

5. Create Lord Street “northern quarter” co-working hub – providing flexible space for start-up and independent businesses in the town centre

6. Invest in Ainsdale-on-Sea Visitor Hub – develop a plan for investment in the leisure assets in Ainsdale-on-Sea to create an enhanced visitor experience including (but not limited to):

  • A) Visitor reception facilities
  • B) Education / interpretation of the Sefton Coast
  • C) Food and drink offer
  • D) Cycle hub and facilities
  • E) Car parking

7. Develop “wrap around” job and contract match service – to ensure that local people and businesses can access the job and contract opportunities arising from major investments in the town

8. Digital project - Make Southport the most digitally connected coastal town in the UK. Create an integrated town centre digital network utilising WiFi, an App, way-finding, smart terminals and eKiosks connected with payment bands, which allow the wearer to shop in the towns retailers, open their hotel door and gain pre-booked entry to leisure activities and venues.

What Happens Next

We will review all feedback received and use this to inform our bid for £25 million from the Towns Fund, which will be submitted to the Government later this year. This will be an ongoing conversation between residents, businesses, the Town Deal Board, Sefton Council and Government and there will be more opportunities to get involved.


  • All Areas


  • Public
  • Stakeholders
  • Local businesses
  • Local residents
  • Children and Young people
  • Voluntary, Community groups and organisations
  • Councillors/MP's
  • Students
  • Visitors/Tourists/Non-residents
  • Older People


  • Public Transport
  • Regeneration
  • The environment
  • Planning
  • Tourism
  • Economic development